That's what every serious athlete strives to achieve, the ability to go harder, faster and longer than the competition (even when the competition is yourself).

The founders of Crank Sports being endurance athletes themselves are no different, always looking for ways to improve or to gain an advantage over the competition. Crank Sports was founded on the belief that many existing sports nutritional products were not developed with the athlete in mind. Instead, all too often the emphasis is on sales and profits. To increase sales, companies design products that appeal to the mass market. To increase profits they use inexpensive ingredients. While this may be a successful formula for the manufacturers, it leaves plenty of room for improvement for those that want to develop high quality products designed to improve athletic performance.


Crank Sports currently produces energy gels and electrolyte hydration drinks. That alone may not excite you, but as you  take a closer look  you will see that our products are truly innovative and a class above the competition. All of our products are designed by endurance athletes and developed by a team of experts that have been creating new food and beverage brands for over 20 years. Unlike some of our competitors that are actually candy companies in disguise, Crank Sports develops products with one goal in mind - improving athletic performance.

	Not just energy - Electrolyte Energy! e-Gel is the first Electrolyte Energy Gel with nearly 3 times the electrolyte levels of other leading energy gels. When taken with sufficient amounts of water you can now get energy, hydration and electrolyte replacement all in one product. And, with 150 carbohydrate calories, e-Gel packs 50% more energy then most energy gels.
	The First Liquid Concentrate Sports Drink Complex carbohydrates for sustained energy supplemented with electrolytes, antioxidants and amino acids, all with the unparalleled convenience of a liquid concentrate. Now you can quickly and easily mix a high performance hydration drink in your sports bottle or backpack hydration system.
The primary ingredient in all of our products is maltodextrin (glucose polymers) for sustained energy replacement without the "bonk" that is often associated with simple sugars. You will not find sucrose, fat or artificial sweeteners in any of our products. To learn more, refer to our products section.

Crank Sports strives to support athletes and the industry with more than just innovative products. For specialty retailers we offer a dealership program with unmatched profit potential through our Extended Retail Network. For athletes we offer Club Crank that lowers the cost of training and competing. And for elite athletes we offer unique sponsorship opportunities through our Team Crank program.


It is our strong belief that bike shops, running stores, triathlon stores and other specialty retailers that cater to serious athletes provide critical services that would be sorely missed if they went out of business. These retailers are constantly threatened by large discounters, web-retailers, mail order houses, etc. To help support these vital retailers, Crank Sports only sells to specialty retailers and does not authorize and of the mail order houses or mass retailers to carry our products. (read more)


What better way to support athletes than to give them an opportunity to Eat FREE.  We have what athletes need (training food), and they have what we need (training buddies). Put the two together and you get a grass roots program that gives credit to athletes for spreading the word about Crank Sports. (read more)


The Team Crank program is open to a select group of elite athletes and offers a variety of benefits to help further reduce training and competitive expenses. (read more)