Crank Sports Company Overview
Crank Sports was founded in 2001 by Mike Mathewson, the company's President. Mike has been a competitive endurance athlete the majority of his life, and after starting, growing and selling two technology companies he decided to turn his passion for endurance sports into his career. You can find Mike hosting our on-going sports nutrition video series (right).
Our motivation comes from the fact that most sports nutrition products were not developed with the athlete in mind. Instead, all too often the emphasis is on sales and profits. To increase sales, companies design products that appeal to the mass market which typically means lots of sugar and artificial sweeteners. To further increase profits they use inexpensive ingredients and leave out the important ones. While this may be a successful formula to maximize profits, it doesn't do a very good job of helping athletes to improve athletic performance.
Today Crank Sports manufactures premium energy gels and hydration drinks that provide balanced energy, hydration and electrolyte replacement. Our mission has three goals:
1) Design products that make a difference
We believe e-Gel and e-Fuel are the best products on the market, but we encourage you to judge for yourself. Check out our head to head comparisons between e-Gel and the leading energy gels and e-Fuel and the leading sports drinks.
2) Educate athletes on proper "during event" nutrition
This is critically important because there is a tremendous void of accurate information. The result is that most athletes are not achieving their potential and even worse, they are unnecessarily increasing their risk of injury. Check out our learning center to find easy to understand articles and videos that we think you'll find well worth your time.
3) Help you to "be your best"
Too many athletes put in the hard work and hours of training, buy all the gear and read all the articles, but fail to have a solid nutrition program. The good news is that a good plan is not hard, it's not expensive and we guarantee that it will make a difference! To see how our products and education have helped other athletes to be their best, read our customer testimonials ... some of the stories are amazing!
We Don't Re-invent Science
Everything that we do is based on independent research that is supported by the American College of Sports Medicine (ACSM) and other independent organizations. It seems like every year there is a new hot product that has discovered some magical ingredient, or a mythical "optimum ratio" of ingredients, or the ability to provide energy without calories.
If athletes fall for the sales pitch or the phony science there's a ton of money to be made ... right now there are two companies selling plain old table sugar with some electrolytes and flavoring for $20 per pound! They're laughing all the way to the bank because they have convinced many athletes that lots of simple sugars are good.
As you spend time here on our website, hopefully you'll learn everything you need to know to improve your performance. Spoiler Alert: there are multiple reasons why you want to limit your simple sugar intake and focus on complex carbohydrates. We're looking forward to the opportunity to help you to be your best :)