NO Artificial Colors
The original e-Gel
formula developed in 2002 contained colors simply due to the
fact that your brain perceives taste in large part based on how
a product looks (color, texture, etc.). Obviously the colors
added no nutritional value and the number one request that we
received from customers was to remove the colors, and we
listened. Today e-Gel is the same great formula that our loyal
customers rely on, only now there is no added colors. e-Gel is
not completely clear (it looks like a light honey) as the
maltodextrin and other ingredients do provide some color - but
it's all natural.
The original e-Fuel
formula also contained colors for the same reason as the e-Gel.
However, since e-Fuel is a drink it is much more important
(again to your brain) that it have an appealing look so that you
will drink it. The original formula was a liquid concentrate
which required the use of artificial colors (natural colors are
not stable or long lasting in a liquid solution), but in 2013 we
switched e-Fuel to a powder which allowed us to move to all
natural colors. Now e-Fuel contains no artificial colors,
flavors or sweeteners - it's just clean energy!