Crank Sports Company Overview

Company Overview

Our motivation comes from the fact that most sports nutrition products were not developed with the athlete in mind. Instead, all too often the emphasis is on sales and profits. To increase sales, companies design products that appeal to the mass market which typically means lots of sugar and artificial sweeteners. To further increase profits they use inexpensive ingredients and leave out the important ones. While this may be a successful formula to maximize profits, it doesn’t do a very good job of helping athletes to improve athletic performance.

Today Crank Sports manufactures premium energy gels and hydration drinks that provide balanced energy, hydration and electrolyte replacement.


e-Gel and e-Fuel are loaded with complex carbs, low in sugar and contain no artificial colors, sweeteners or sugar substitutes. We believe these are the best products on the market, but we encourage you to judge for yourself. Check out our head to head comparisons between e-Gel and the leading energy gels and e-Fuel and the leading sports drinks.

This is important because there is a tremendous void of accurate information. In fact, many of our competitors intentionally provide misleading or flat out false information in order to sell their products. The result is that most athletes are not achieving their potential, and even worse, they are unnecessarily increasing their risk of injury. Check out our learning center to find easy to understand articles and videos that we think you’ll find well worth your time.

Training is the hard part and nutrition SHOULD be the easy part. Unfortunately, too many athletes put in the hard work and hours of training, buy all the gear and read all the articles, but fail to have a solid nutrition program. Without proper fueling you will not achieve your full potential – you won’t “be your best”. The good news is that a solid plan is not hard, it’s not expensive and we guarantee that it will make a difference! To see how our products and education have helped other athletes to be their best, read our customer testimonials … some of the stories are amazing!


Everything that we do is based on independent research that is supported by the American College of Sports Medicine (ACSM) and other independent organizations. It seems like every year there is a new hot product that has discovered some magical ingredient, or a mythical “optimum ratio” of ingredients, or the ability to provide energy without calories. If athletes fall for the sales pitch or the phony science there’s a ton of money to be made.

That’s not how we do business. As you spend time on our website hopefully that will become obvious and you’ll learn everything you need to know to improve your performance. We’re looking forward to the opportunity to help you to be your best!