Why is this important?
Because your body can uptake more energy when you use complex carbs instead of simple sugars. If you’re doing any kind of endurance sport, then the more energy you can get from your nutrition the better you’ll perform. Period.
But how is it able to do that?
EXPLANATION (or watch video below)
The carbs/energy in an energy gel are transported into your cellular system through osmosis. If you recall learning about osmosis in science class, it’s the way a fluid crosses a membrane. In order for the fluid to cross, it has to be an equal or lower concentration than the fluid on the other side of the membrane. In this case you’re trying to get the gel across your cellular membrane so you can use the energy. Gels by themselves are extremely concentrated (hypertonic), that’s why you need to use water with gel so that you can lower the concentration until it becomes isotonic (the same concentration as your cellular fluids). When you do, the gel and water get absorbed – osmosis!!
What’s interesting is that the concentration of a fluid (also called the osmolality) is largely dependent on the NUMBER of particles in the fluid, and less dependent on the size of the particles. Complex carbs by definition have a larger molecular structure than simple sugars, basically they have more glucose molecules stuck together. But remember, it’s the number of particles, not the size that matters most. What that means is that at the point of absorption (isotonic), a fluid with complex carbs can transport nearly twice as much energy into the cellular system compared to one with simple sugars.
This isn’t something that we’ve invented here a Crank Sports, it’s proven science. Many energy gels (including e-Gel) use at least some maltodextrin for this reason. Maltodextrin is a complex carbohydrate with an extremely large molecular structure. Where e-Gel sets itself apart from other products is that we use much more complex carb and less sugar. This allows you to get more energy when you use e-Gel compared to our competitors. Why do other companies use so much sugar? Simple, because it’s sweet and inexpensive, and sweet things sell. So if you want to sell a lot of something you make it sweet. But if you want to make the best PERFORMING product you use complex carbs.