Average Joe review….I am scuba diving instructor and for my birthday I decided to start some running. As I began to train for running I was introduced to the ‘other’ gel. It did not do much for me nor did it taste very good. I discovered Crank e-Gel on my own and orderd the trial pack to see if it worked. The answer: YES and it tasted better that the other stuff. The energy levels are more sustained and not as ‘peaked’ as some of the others. I am so pleased with the results I get that I am not only using e-gel for my runs (I am only doing half marathons at this time) but also for my scuba diving as well. I love the hydration and energy I get from e-Gel in between my 2nd and 3rd deep dives and my half marathons. e-Gel really is SUPERIOR to all the others. I am just a regular guy, master scuba diver, sky diver, commercial plot, mountain biker and now a half marathoner…I am 60 years young and very e-gelerized!!