My buddy and I were riding home after a 40 mile training ride-1/2 downwind, 1/2 upwind on the way home. My friend bonked 10 miles out against a 25 mph headwind. We stopped. I administered to him my coveted e-Gel. He complained-wondered if it would make any difference. 10 minutes later he was back on his bike, riding hard, and saying, ‘This stuff is incredible.’ He now buys from Crank Sports. I always thought our experience was a simple but elegant testimony.